Chris is Director of Strategy at FRUKT. After doing time at Warner Music (sharing an internet connection), dotmusic, and BT, Chris joined FRUKT in 2006. He is FMI focused, delivering bespoke consultancy projects for global clients. With over ten years experience Chris has managed international research projects specializing in competitor insight, marketing insight, consumer trends, business modeling, proposition development, retail and sponsorship. Sadly he still thinks his beloved 90s indie is cool.
chris@fruktmusic.com
