Nokia were investing heavily in the rollout of the Nokia Music Store and associated music marketing. There was a need to support the global music team’s knowledge base and resources by providing additional insight to inform planning and local market teams.
SOLUTION:
FRUKT provided a retained monthly support service that allowed the global team to outsource multiple research, competitive benchmarking and market analysis work. FRUKT conducted ad hoc support in the shape of a digital music store marketing tracker, artist profiling, strategic advice, live music event analysis and construction of service marketing frameworks.
RESULTS:
With this reliable and ongoing support system the relevant Nokia team was able to educate local markets, make informed marketing decisions and focus on multiple workstreams at once.
"We are always very pleased with the expert analysis that FRUKT provide. They add real value to our music business, whether it's through real time alerts or more extensively researched in depth reports. Their grasp of music industry is impressive and the insights they provide invaluable."
Jonathan Lewis-Jones, Global Services Marketing (Nokia Music)
