Bios - Key Staff

Anthony Ackenhoff, Joint MD

Anthony is the other co-founder of FRUKT and looks after the commercial planning of client accounts and strategic advisory. Anthony's background includes consultancy (PA Consulting), record labels (Warner Music, Vivendi-Universal), mobile companies (Vodafone), and an MBA (at Stockholm School of Economics. His forte (so other people insist) is building new commercial opportunities, and is enjoying the opportunity to bring together music, new business and marketing. He actually thinks his job is fun.

Jack Horner, Joint MD, Creative Director

Jack is a co-founder of FRUKT and works with clients overseeing idea generation, planning and creative direction. Prior to founding FRUKT Jack began his involvement in music as a dance music producer. He joined Warner Music UK initially in International Marketing and then as their first Head of New Media. From there Jack moved to establish a music division for pioneering digital design agency AMX under the chairmanship of Malcolm Garrett. He then worked with Accenture on a global music venture for Heineken. Evenings and weekends he is found in the bars and venues of Europe with the band he manages – The Girls.

Malcolm Fogarty, Brand Strategist

Mal qualified with a Masters in international marketing in 1998 before moving to Heineken and shipped off to their Amsterdam HQ and worked as an International Brand Manager for 2 of their brands. Several years of brainwashing the world through a powerful combination of beer and music followed before he set his sights on London to work on Heineken music projects and establishing their UK office. Leaving the corporate he joined creative agency Cake before finding his home at FRUKT where he now heads-up our brand and marketing department. Mal is Irish, the ladies like his accent and he plays a delicate blend of funk, house and feelgood party anthems.

Tim Grimsditch, Director of Strategy

Tim runs FRUKT's research capability, helping clients like EMI, O2 and Capital Radio better understand their rapidly evolving consumers and markets. Prior to FRUKT, Tim was an Analyst with Forrester Research in London focusing on the development of interactive TV. Previously, Tim worked for Forrester in Cambridge, USA helping media companies understand and exploit emerging technologies. Before Forrester, Tim worked with the Weber Group in Boston devising media strategies for emerging technology companies. Tim has appeared in various media outlets including the Financial Times, The Guardian, BBC News, CNN and CNBC. When Tim isn’t toiling in the name of FRUKT, he’s building neighbour-scaring nu-jazz at his Hackney home studio.

Eamonn Forde, Editor Five Eight

Eamonn received his PhD from the University of Westminster in 2001. He has taught Mass Communications (with an emphasis on popular music) for the past 10 years. He has been published in a number of academic journals and acts as a referee for journals such as Popular Music. Prior to joining FRUKT in 2001, he worked at the Association of Independent Music. He is the editor of FIVE EIGHT, the monthly music business and strategy magazine. He spends far too much money on CDs and once told Noel Gallagher to "get out of my way" at the NME Awards.

Jeremy Paterson – Head of Licensing Development

Landing in Manchester in 1990 Jeremy completed a history degree while immersing himself in the city’s music scene. After forays working in clubs, Duke of Manchester Tony Wilson approached and Jeremy joined Factory Records, as label manager. He also acted as General Manager at In The City (the international music convention). Moving to London he become Senior Label Manager at innovative hybrid DJ management and label TrusttheDJ where he released an acclaimed series of DJ mix albums and a number of music/brand projects. An offer from Diabolical Liberties, the ambient advertising agency, heralded a change of scenery, taking the helm as GM, commercially restructuring the business and broadening their services. Jeremy brings an abundance of music and commercial skills, and an understanding of how music and brands can work together. He is developing a music licensing service that can satisfy the content and experience hungry consumer brands in today’s market. When not running Licensing at FRUKT he enjoys spending time arguing the merits of DIY versus ‘getting a man in’ with his wife.