Consumer Brands

Consumers are smart. They can edit messages and selectively ignore the sheer volume of advertising that surround us all. As such marketers turn to more personal and relevant means of marketing – creating platforms based on specific interests of consumers. Music has long been a popular vehicle to help brands connect with consumers.

Our challenge to consumer brands is to first evaluate whether music is the right platform for you – and it really isn’t for everyone. We have developed a unique programme which dissects the intended market of the brand and music segments – creating a match between them to better understand how music can be used most effectively.

Secondly we challenge non-music brands to take music seriously. Putting your logo on a poster is an expensive vanity trip. We understand how to create truly engaging music experiences.

Do you know how to map your customer segments on to music segments? Are you sure your use of music is credible and meaningful to your market? Are you taking music seriously? Are you working with a specialist music marketing agency?

FRUKT can offer invaluable support in all of these areas.

Sectors:
Mobile Technology
Media or Broadcast
Music Business
Consumer Electronics