Music Consumer Segmentation

Who are the top 10% of music spenders? How can I target the people most likely to adopt mobile music services? Rather than treating music consumers as a homogenous group, it's essential to understand the needs and attributes of different groups. These groups are determined by their tastes, behaviours, attitudes and spending habits. Using a combination of qualitative insight and advanced statistical analysis, FRUKT can identify music consumers to match your business needs.