FRUKT were asked to create a strategic framework for their local markets that would clarify the role of each Coca-Cola brand in music and hence generate more engaging, effective and complementary music marketing solutions.
SOLUTION:
FRUKT provided a comprehensive, creative and bespoke strategy detailing how each brand should use music to meet their business challenges, amplify their core creative ideas and integrate into existing marketing platforms. FRUKT created music consumption profiles for each brand as well as mission statements and mantras that expressed the brands’ roles in music. These were brought to life through example activations. Alongside a detailed document, sat a 3 minute mood video bringing to life the music strategies and the overarching concept.
RESULTS:
The document was presented and sent to over 150 key personnel and global leads in 22 markets worldwide as well as available to all markets via online intranet. A hardcopy of the document was delivered in creative packaging with the new visual identity for Coca-Cola music created by FRUKT.
